Super Bowl Sunday | impaired driving | buzzed driving | designated driver

Super Bowl Sunday
Impaired Driving Prevention Campaign Planner
February 1 - 8, 2010

The intent of this 2010 Big Game promotional planner is to provide you with marketing materials, earned media tools, and marketing ideas that you can distribute to fit your local needs and objectives while at the same time partnering with other states, communities and organizations all across the country on this promotional program.

This planner includes messaging and templates that you may choose from to support your impaired driving initiatives surrounding the Super Bowl. The materials available to you can be used in several capacities and all carry the "Fans Don't Let Fans Drive Drunk" theme to reinforce our message.

Please select, tailor, and distribute this planner in a way that best fits your local situation and objectives.

Click HERE for Thought Starters for Promotional Activities.

Earned Media Materials

News Release

Talking Points

Creative Materials

This poster/flyer reminds viewers that they can enjoy the big game with other fans and be responsible as well. The image of the football bowl in the foreground (containing keys) stresses the importance of not driving while impaired and positively reinforces the responsibility of fans to designate a sober driver or to stay where they are. Placement of this creative would be most appropriate in restaurants, bars, retail establishments that sell alcohol and publications targeting adult males.

Preview (On-screen use only) [1.1 MB] JPEG (Press Ready) [8.9 MB] PDF (Press Ready) [3.7 MB]

Super Bowl MVP

This poster/flyer glorifies the designated driver and positions the designated driver as the real hero of the big game. The visual depicts the designated driver as a monumental figure inside a football hall of fame and captures the figure as stoic and responsible as he proudly displays the keys. Placement of this creative would be most appropriate in restaurants, bars, retail establishments that sell alcohol and publications targeting adult males.

Preview (On-screen use only) [1 MB] JPEG (Press Ready) [11 MB] PDF (Press Ready) [7.1 MB]

Got Your Keys, Got Your Back.

The visual in this poster depicts your local neighborhood bartender at a sports oriented bar. The poster urges fans of the big game to take the responsible path and, once they are too impaired to drive, hand over their keys to the bartender who will arrange for transportation. The poster also plays to the responsibilities of the drinking establishments in their willingness to arrange suitable transportation and to look after the well-being of their patrons. Placement of this creative would be most appropriate in restaurants and bars.

Preview (On-screen use only) [1 MB] JPEG (Press Ready) [8.0 MB] PDF (Press Ready) [36.4 MB]

Super Bowl Buttons/Stickers

These buttons/stickers have been designed for use by the general public and for bartenders to compliment the "Got Your Keys, Got Your Back." Poster. The verbiage for the first button/sticker plays off the "tossing" associated with multiple sports and the copy for the second button/sticker is a direct tie-in to the poster, both urging drinkers to hand over their keys.

Preview (On-screen use only) [216 kb] PDF (Press Ready) [3.5 MB]

Super Bowl Floor Stickers

These floor vinyls have been designed to make viewers/drinkers stop and think about their condition and to make the cognizant decision to arrange for sober transportation. The first floor vinyl, "If your face is three inches ..." is best suited for high traffic areas, while the second "Toss Your keys..." is ideal for restroom placement. These applications are recommended for restaurants and bars.

Preview (On-screen use only) [132 kb] PDF (Press Ready) [44 kb]

Super Bowl Coasters

These coasters have been designed in four-color format to suit the needs/budgets of each state. Distribution of these items is best suited for restaurants and bars, but could also be give-aways at retail establishments selling alcohol for home-based Super Bowl parties.

Preview (On-screen use only) [120 kb] PDF (Press Ready) [84 kb]

Super Bowl Napkin

These napkins have been designed in four-color format to suit the needs/budgets of each state. Distribution of these items is best suited for restaurants and bars, but could also be give-aways at retail establishments selling alcohol for home-based Super Bowl parties.

Preview (On-screen use only) [112 kb] PDF (Press Ready) [84 kb]

Super Bowl Penalty Flag

This flag has been designed to carry the "Fans Don't Let Fans Drive Drunk" message with the intent that it be produced in yellow to mimic the penalty flags thrown by football referees. A simple tie-in to the football theme, these penalty flags should garner attention and make viewers think about the consequences of impaired driving. Distribution of these items is best suited for restaurants and bars, but could also be give-aways at retail establishments selling alcohol for home-based Super Bowl parties.

Artist's Rendering [212 kb] JPEG (Press Ready) [756 kb] PDF (Press Ready) [84 kb]

Super Bowl Foam/Plastic Football

This football has been concepted to carry the line "Catch a Ride" and the "Fans Don't Let Fans Drive Drunk" message with the intent that it distributed at restaurants, bars, and as give-aways at retail establishments selling alcohol for home-based Super Bowl parties.

Artist's Rendering [296 kb] JPEG (Press Ready) [876 kb] PDF (Press Ready) [84 kb]