Enforcement
Frankie
This poster/print advertisement shows a man dressed as Frankenstein undergoing a sobriety test after being pulled over. The copy makes reference to the Frankenstein lore in stating that going to jail for a drunk driving offense is scarier than being chased by an angry mob. Placement of this creative would be most appropriate in restaurants, bars, retail establishments that sell alcohol and publications targeting adult males.
This poster/print advertisement shows a jell cell filled with
stereotypical Halloween/Horror movie villains (Frankenstein, The
Mummy, Dracula and the Werewolf). The copy and visual allude to
drunk drivers being monsters which can be perceived as both a
figurative and literal reference when coupled with the picture.
Placement of this creative would be most appropriate in restaurants,
bars, retail establishments that sell alcohol and publications
targeting adult males.
This poster/print advertisement shows a man, following a drunk
driving conviction, wearing an orange vest and picking up trash on
the side of the road. The verbiage on his vest reads “I am a drunk
driver” and the headline states, “The scariest Halloween costume
ever”. Placement of this creative would be most appropriate in
restaurants, bars, retail establishments that sell alcohol and
publications targeting adult males.
Social Norming
Pumpkin Coaster
These coasters have been designed to make potential impaired drivers
aware that they may have had too many drinks and feature a ring in
the middle on which drinks are to be set. The copy tells viewers
that if they are having trouble putting their drinks within the
circle, they may be too impaired to drive. Distribution of these
items is best suited for restaurants and bars, but could also be
give-aways at retail establishments selling alcohol for home-based
Halloween parties.
This poster/print advertisement depicts a clown costume and warns potential readers of the dangers it may cause if they were to be put in jail wearing this outfit. The imagery and copy also allude to the reader that they should not act like a clown (or fool) and should always designate a sober driver. Placement of this creative would be most appropriate in restaurants, bars, retail establishments that sell alcohol and publications targeting adult males. Preview [100.0 kb] JPEG (Press Ready) [35.2 MB] PDF (Press Ready) [47.4 MB]
This poster/print advertisement depicts a monster's hand grabbing a Margarita and the copy questions the judgment of viewers on what they think is their limit of consuming alcohol. The imagery also alludes to the readers that they may develop monster-like behavior should they have one too many drinks and they should always designate a sober driver. Placement of this creative would be most appropriate in restaurants, bars, retail establishments that sell alcohol and publications targeting adult males.Preview [223.8 kb] JPEG (Press Ready) [8.06 MB] PDF (Press Ready) [8.92] MB
