The intent of this promotional planner is to provide you with
marketing material, earned media tools, and marketing ideas that you
can distribute to fit your local needs and objectives while at the
same time partnering with other states, communities, and
organizations all across the country on this promotional program.
This planner includes messaging and templates that you may choose
from to support your impaired driving initiatives surrounding
Halloween. The materials available to you can be used in several
capacities and are built on the message platform "Drunk Driving.
Over the Limit. Under Arrest."
These materials also carry the taglines, "Don't let Halloween turn
into a nightmare," a reference to both the spirit of Halloween and
the possibility of arrest or crashes due to impaired driving, and
“Please Designate a Sober Driver.”
Please select, tailor, and distribute this planner in a way that best
fits your local situation and objectives.
(Click HERE for promotional material in Spanish.)
