The intent of this promotional planner is to provide you with
marketing material, earned media tools and marketing ideas that you
can distribute to fit your local needs and objectives while at the
same time partnering with other states, communities and
organizations all across the country on this promotional program.
This planner includes messaging and templates that you may choose
from to support your impaired driving initiatives surrounding
Halloween. The materials available to you can be used in several
capacities and are built on the message platform Drunk Driving.
Over the Limit. Under Arrest."
These materials also carry the taglines, "Don't let Halloween turn
into a nightmare,” a reference to both the spirit of Halloween and
the possibility of arrest or crashes due to impaired driving, and
“Please Designate a Sober Driver.”
Please select, tailor and distribute this planner in a way that best
fits your local situation and objectives.
(Click HERE for the promotional planner in Spanish.)
This poster/print advertisement shows a jell cell filled with
stereotypical Halloween/Horror movie villains (Frankenstein, The
Mummy, Dracula and the Werewolf). The copy and visual allude to
drunk drivers being monsters which can be perceived as both a
figurative and literal reference when coupled with the picture.
Placement of this creative would be most appropriate in restaurants,
bars, retail establishments that sell alcohol and publications
targeting adult males.
This poster/print advertisement shows a man, following a drunk
driving conviction, wearing an orange vest and picking up trash on
the side of the road. The verbiage on his vest reads “I am a drunk
driver” and the headline states, “The scariest Halloween costume
ever”. Placement of this creative would be most appropriate in
restaurants, bars, retail establishments that sell alcohol and
publications targeting adult males.
These coasters have been designed to make potential impaired drivers
aware that they may have had too many drinks and feature a ring in
the middle on which drinks are to be set. The copy tells viewers
that if they are having trouble putting their drinks within the
circle, they may be too impaired to drive. Distribution of these
items is best suited for restaurants and bars, but could also be
give-aways at retail establishments selling alcohol for home-based
Halloween parties.
This poster/print advertisement depicts a clown costume and warns potential readers of the dangers it may cause if they were to be put in jail wearing this outfit. The imagery and copy also allude to the reader that they should not act like a clown (or fool) and should always designate a sober driver. Placement of this creative would be most appropriate in restaurants, bars, retail establishments that sell alcohol and publications targeting adult males.
This poster/print advertisement depicts a monster's hand grabbing a Margarita and the copy questions the judgment of viewers on what they think is their limit of consuming alcohol. The imagery also alludes to the readers that they may develop monster-like behavior should they have one too many drinks and they should always designate a sober driver. Placement of this creative would be most appropriate in restaurants, bars, retail establishments that sell alcohol and publications targeting adult males.
