National Impaired Driving Crackdown |
Labor Day Weekend |
August 19 - September 5, 2011 |
The intent of this promotional planner is to provide you with marketing materials, earned media tools, and marketing ideas you can distribute to fit your local needs and objectives while at the same time partnering with other states, communities, and organizations all across the country on this promotional program. This planner includes messaging and templates to support your impaired driving initiatives surrounding the 2011 Labor Day Impaired Driving Prevention National Enforcement Crackdown and are built on the new message platform, Drive Sober or Get Pulled Over. These materials also carry the tagline, Cops are cracking down, which reinforces that law enforcement officials will be on the lookout and focusing attention on impaired drivers. |
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