The intent of this promotional planner is to provide you with marketing material, earned media tools, and marketing ideas that you can distribute to fit your local needs and objectives while at the same time partnering with other states, communities, and organizations all across the country on this program.

This planner includes messaging and templates that you may choose from to support your impaired driving initiatives surrounding St. Patrick’s Day. The material available to you can be used in several capacities and all carry the tagline, “Designate a Sober Driver this St. Patrick’s Day” to reinforce our Buzzed Driving is Drunk Driving message platform.

Please use this planner in a way that best fits your local situation and objectives.