Tips on Using this Promotional Planner
The intent of this promotional planner is to provide you with marketing
material, earned media tools and marketing ideas that you can distribute to
fit your local needs and objectives while at the same time partnering with
other states, communities and organizations all across the country on this
promotional program.
This planner includes messaging and templates that you may choose from to support your impaired driving initiatives surrounding St. Patrick’s Day. The material available to you can be used in several capacities and all carry the tagline, “Designate a Sober Driver this St. Patrick’s Day” to reinforce our Buzzed Driving is Drunk Driving message platform.
Please select, tailor and distribute this planner in a way that best fits your local situation and objectives.
This planner includes messaging and templates that you may choose from to support your impaired driving initiatives surrounding St. Patrick’s Day. The material available to you can be used in several capacities and all carry the tagline, “Designate a Sober Driver this St. Patrick’s Day” to reinforce our Buzzed Driving is Drunk Driving message platform.
Please select, tailor and distribute this planner in a way that best fits your local situation and objectives.
This poster/print advertisement depicts a festive Irish Leprechaun hat with
the words “If I’m Buzzed, take my car keys” on the front, reinforcing the
message that buzzed driving is drunk driving and urging revelers to
designate a sober driver. Placement of this creative would be most
appropriate in restaurants, bars, retail establishments that sell alcohol
and publications targeting adults.
This poster/print advertisement depicts a typical glass of green beer that
could be served in celebration of St. Patrick’s Day and the copy stresses
that one more drink could be the difference in making drivers impaired.
Placement of this creative would be most appropriate in restaurants, bars,
retail establishments that sell alcohol and publications targeting adult
males.
This poster/print advertisement shows the leprechaun’s pot of gold and tells
readers that they will need it if they are caught driving while buzzed
(fines, damage, etc.). Placement of this creative would be most appropriate
in restaurants, bars, retail establishments that sell alcohol and
publications targeting adults.
This poster/print advertisement shows a page in a limerick book. The tale
reminds readers that just one additional drink could be the determining
factor in impaired driving and being arrested. Placement of this creative
would be most appropriate in restaurants, bars, retail establishments that
sell alcohol and publications targeting adults.
This poster/print advertisement simply carries the words “I am so buzzed”
elongating the word “so” for emphasis and inferring that there is a fine
line between being buzzed and being drunk. It also states that, no matter
buzzed or drunk, drinkers should designate a sober driver. Placement of this
creative would be most appropriate in restaurants, bars, retail
establishments that sell alcohol and publications targeting adults.
This T-shirt design depicts the lucky four leaf clover and carries the
message “Kiss Me, I’m Sober” to glorify the designated driver on St.
Patrick’s Day. Use this high-resolution design to make your own T-shirts!
These coasters have been designed to reinforce the message of sobriety for
drivers this St. Patrick’s Day and also carry the “Buzzed Driving” message.
Distribution of these items is best suited for restaurants and bars, but
could also be giveaways at retail establishments selling alcohol for
home-based St. Patrick’s Day festivities.
Featuring a police “mug shot” image of a leprechaun, this poster/print advertisement reminds viewers that even the best of luck won't save them if they make the decision to drive impaired. The placement of this creative is best suited for publications and establishments (restaurants and bars) that would reach the adult male demographic and/or non-traditional avenues, such as cinema and restroom advertising.
