The intent of this promotional planner is to provide marketing material, earned media tools, and marketing ideas that can be distributed to fit your local needs and objectives while, at the same time, partnering with other states, communities, and organizations - all across our Country - on this impaired driving prevention initiative. It includes messaging and templates that you may choose from to support your impaired driving initiatives surrounding the 4th of July for both the social norming and enforcement efforts.

The marketing tools provided here are based on two basic - yet very important - principles:

• Buzzed Driving Is Drunk Driving (social norming), and
• Drunk Driving. Over the Limit. Under Arrest. (enforcement)

	Buzzed Driving (social norming)	Drunk Driving (enforcement)
Earned media
Creative materials
Animated banners

Please select, tailor, and distribute this planner in a way that best fits your local situation and objectives.

Thought Starters for Promotional Activities