Manejar borracho es un crimen. Seras arrestado. | 2009 Crackdown Planner | NHTSA | manejar borracho | conducir borracho | guiar borracho | manejar entonado | conducir entonado | guiar entonado | manejar ebrio | conducir ebrio | guiar ebrio" <META HTTP-EQUIV="CONTENT-TYPE" CONTENT="text/html; charset=UTF-8" /> <META NAME="Keywords" CONTENT="manejar borracho, conducir borracho, guiar borracho, manejar entonado, conducir entonado, guiar entonado, manejar ebrio, conducir ebrio, guiar ebrio" /> <META NAME="Description" CONTENT="Manejar borracho es un crimen; seras arrestado. Oprima aqui para mas informacion." /> <link rel="stylesheet" href="_gfx/planner-sp.css" type="text/css"> <style type="text/css">  </style> </head> <BODY bgproperties="fixed"> <body bgcolor="#FFFFFF" LEFTMARGIN='0' TOPMARGIN='0' MARGINWIDTH='0' MARGINHEIGHT='0'> <script type="text/javascript" language="JavaScript"> function pop() { window.name = "winOpener"; var popurl = "pop_.html"; winpops = window.open (popurl, "pop", "width=750,height=520,"); } </script> <center> <p> </p> <p> </p> <p> </p> <div class="planner"> <div class="content"> <div class="hl_top"></div> <div class="content_material"> <p align="justify" class="style20">The intent of this Fourth of July planner in Spanish is to provide tools and templates to use in educational programs for both the Social Norming and Enforcement efforts. These materials can be tailored towards the needs of your local Hispanic community when working to reduce impaired driving crashes and fatalities. </p> <p class="style20">The marketing tools available here are built on the message platforms:</p> <ul> <li><span class="style20"><strong>Manejar Entonado Es Manejar Borracho. </strong>(Buzzed driving is drunk driving.)</li> <li><span class="style20"><strong>Manejar Borracho Es Un Crimen. Serás Arrestado.</strong> (Drunk driving is a crime. You will be arrested.) </li> </ul> <p align="justify" class="style20">The core audience of this planner is mainly Foreign-born Spanish-dominant men, ages 18 to 34, who are non-acculturated into the American mainstream and unaware of our drinking and driving laws. With language as a barrier, the best way to ensure that your message reaches them is to always connect with them where they live, work, play, and pray. </p> <p class="style20">Please select, tailor, and distribute this planner in a way that best fits your local situation and objectives.</p> <p align="right"><a href="../index.cfm"><<-- <strong>Return to the English version planner</strong></a></p> </div> <div class="hl_bottom"></div> </div> <div class="content"> <div class="hl_top"></div> <div class="content_material"> <table width="95%" border="0" align="center" cellpadding="0" cellspacing="0"> <tr> <td><table width='256' border='1' align="center" cellpadding='3' cellspacing='1' bordercolor="#CECFCE" bgcolor='#999999'> <tr> <td width="244" bgcolor='#CECFCE' class="style2"><div align="center"><span class="style32">Earn Media Material - Social Norming<br>Manejar Entonado Es Manejar Borracho<br> </span><span class="style34">Buzzed Driving Is Drunk Driving</span></div></td> </tr> <tr bgcolor="#FFFFFF"> <td bgcolor="#E7E3E7" class="style20"><div align="center"><a href="earned_media/NewsRelease-sn.doc" target="_blank">News Release</a></div></td> </tr> <tr bgcolor="#FFFFFF"> <td bgcolor="#E7E3E7" class="style20"><div align="center"><a href="earned_media/FactSheet-sn.doc" target="_blank">Fact Sheet and Talking Points</a></div></td> </tr> </table></td> <td align="center" valign="top"><table width='256' border='1' align="center" cellpadding='3' cellspacing='1' bordercolor="#CECFCE" bgcolor='#999999'> <tr> <td width="244" bgcolor='#CECFCE' class="style1"><div align="center"><span class="style32">Earn Media Material - Enforcement<br> Manejar Borracho Es Un Crimen.<br></span><span class="style34">Drunk Driving. Over the Limit. Under Arrest</span><span class="style32"><em>. </em></span></div></td> </tr> <tr bgcolor="#FFFFFF"> <td bgcolor="#E7E3E7" class="style20"><div align="center"><a href="earned_media/NewsRelease-en.doc" target="_blank">News Release</a></div></td> </tr> <tr bgcolor="#FFFFFF"> <td bgcolor="#E7E3E7" class="style20"><div align="center"><a href="earned_media/FactSheet-en.doc" target="_blank">Fact Sheet and Talking Points</a></div></td> </tr> </table></td> </tr> </table> </div> <div class="hl_bottom"></div> </div> <div class="content"> <div class="hl_top"></div> <div class="content_headline">Creative Material - Social Norming</div> <div class="content_material"> <table width="34%" border="0" align="center" cellpadding="5" cellspacing="0"> <td><div align="center"><img src="creative_materials/NHTSA_July4_1a.jpg" alt="Do not drink and drive. Designate a sober driver." width="188" height="291"><br> <a href="creative_materials/keys.html" target="_blank"><span class="style40">online preview</span></a><br> <a href='?cmd=getFile&file=creative_materials/NHTSA_July4_1.pdf'><span class="style40">press-ready PDF (15 MB)</span></a></div></td> <td><div align="center"><img src="creative_materials/Star_sm.jpg" alt="Become the star of the party this 4th of July ... become a designated driver. Buzzed driving is drunk driving." width="188" height="291" border="0"><br> <a href="creative_materials/star.html" target="_blank"><span class="style40">online preview</span></a><br> <a href='?cmd=getFile&file=creative_materials/Star.pdf'><span class="style40">press-ready PDF (1 MB)</span></a></div></td> <td><div align="center"><img src="creative_materials/Picnic_sm.jpg" alt="Give your kids a good example this 4th of July. Talk to them about Freedom and show them that drinking and driving do not mix. Buzzed driving is drunk driving. Designate a sober driver." width="188" height="291" border="0"><br> <a href="creative_materials/picnic.html" target="_blank"><span class="style40">online preview</span></a><br> <a href='?cmd=getFile&file=creative_materials/Picnic.pdf'><span class="style40">press-ready PDF (2 MB)</span></a></div></td> </tr> <tr> <td colspan="3"><div align="center"><img src="creative_materials/Rocket_sm.jpg" alt="Buzzed driving and the 4th of July do not mix. Designate a sober driver this Independence Day. Buzzed driving is drunk driving." width="380" height="243" border="0"><br> <a href="creative_materials/rocket.html" target="_blank"><span class="style40">Online preview</span></a><br> <a href='?cmd=getFile&file=creative_materials/Rocket.pdf'><span class="style40">press-ready PDF (3 MB)</span></a></div></td> </tr> </table> </div> <div class="hl_bottom"></div> </div> <div class="content"> <div class="hl_top"></div> <div class="content_headline">Creative Material - Law Enforcement</div> <div class="content_material"> <div align="left"></div> <table width="40%" border="0" align="center" cellpadding="5" cellspacing="0"> <tr> <td><div align="center"><img src="creative_materials/NHTSA_July4_2a.jpg" alt="Do not risk your liberty. Cops are cracking down." width="188" height="291" border="0"><br> <a href="creative_materials/cuffs.html" target="_blank"><span class="style40">online preview</span></a><br> <a href='?cmd=getFile&file=creative_materials/NHTSA_July4_2.pdf'><span class="style40">press-ready PDF (35 MB)</span></a></div></td> <td><div align="center"><img src="creative_materials/Handcuff_sm.jpg" alt="What a way to celebrate. Celebrate this 4th of July with family and friends, not with cops! Drunk driving is a crime. You will be arrested." width="188" height="290" border="0"><br> <a href="creative_materials/handcuff.html" target="_blank"><span class="style40">online preview</span></a><br> <a href='?cmd=getFile&file=creative_materials/Handcuff.pdf'><span class="style40">press-ready PDF (1 MB)</span></a></div></td> <td><div align="center"><img src="creative_materials/Court_sm.jpg" alt="Freedom: Do not lose yours this 4th of July. Cops are cracking down. Drunk driving is a crime. You will be arrested." width="188" height="291" border="0"><br> <a href="creative_materials/court.html" target="_blank"><span class="style40">online preview</span></a><br> <a href='?cmd=getFile&file=creative_materials/Court.pdf'><span class="style40">press-ready PDF (9 MB)</span></a></div></td> </tr> </table> </div> <div class="hl_bottom"> <p align="center"> </p> <p align="center" class="style33"><a class='footer' href='http://www.nhtsa.gov' target='_blank'><b>NHTSA.gov</b></a> | <a class='footer' href='http://www.stopimpaireddriving.org' target='_blank'>StopImpairedDriving.org</a> | <a class='footer' href='http://nhtsa.gov/portal/site/nhtsa/menuitem.40a28bda938e5b7738420087dba046a0/' target='_blank'>Web Policies & Notices</a> | <a class='footer' href='http://nhtsa.gov/portal/site/nhtsa/menuitem.7983514f19569f24ce83662ae0208a0c/' target='_blank'>Terms of Use</a> | <a class='footer' href='http://nhtsa.gov/portal/site/nhtsa/menuitem.711d99d923a77be4ce83662ae0208a0c/' target='_blank'>FOIA</a> | <a class='footer' href='http://nhtsa.gov/portal/site/nhtsa/menuitem.c80262b908ca7ee4ce83662ae0208a0c/' target='_blank'>Privacy Policy</a> | <a class='footer' href='http://nhtsa.gov/portal/site/nhtsa/menuitem.c6d7515091fa12f4ce83662ae0208a0c/' target='_blank'>Cookie Policy</a> | <a class='footer' href='http://nhtsa.gov/portal/site/nhtsa/menuitem.d15e3805cf7c25f4ce83662ae0208a0c/' target='_blank'>Accessibility</a> | <a class='footer' href='http://www.nhtsa.dot.gov/email.cfm' target='_blank'>E-mail</a></p> </div> </div> </div> </center> </body> </html>