Using a holiday mistletoe theme, this poster/print advertisement tells readers that they won’t need to stand under the mistletoe for affection if they volunteer to be a designated driver. Additionally, it encourages the viewer to become personally involved in helping friends and family members act responsibly during the holiday season. Placement of this creative would be most appropriate in restaurants, bars, retail establishments that sell alcohol and publications targeting adult males.

This poster/print advertisement depicts two of Santa’s elves helping a third elf that may have had too many drinks. The double entendre headline reads “Sometime’s the little guy gets carried away”, warning of the consequences of drinking too much and stressing the need for responsible transportation. Placement of this creative would be most appropriate in restaurants, bars, retail establishments that sell alcohol and publications targeting adult males.

This poster/print advertisement depicts a hat wearing reveler toasting with his glass. The headline then asks the reader which is sillier, the hat the drinker is wearing or possibly having the one extra drink that could impair your driving ability. The tagline then pays off the ad with the words “one more may be one too many”. Placement of this creative would be most appropriate in restaurants, bars, retail establishments that sell alcohol and publications targeting adults.

This poster/print advertisement shows the often-mocked holiday fruit cake and tells the reader that if a fruit cake starts to look appetizing, you’re probably too buzzed to drive. The tagline on this ad carries on the “Give the gift of a lift this holiday season” that was begun in 2005. Placement of this creative would be most appropriate in restaurants, bars, retail establishments that sell alcohol and publications targeting adults.

This poster/print advertisement also depicts the often-mocked holiday fruit cake only this time it has a chisel baked in, a reference to a jail escape. The headline reads ‘Good Ol’ Mom can’t get you out of this one” and the tagline warns of spending the holidays in jail if you are caught driving drunk. Placement of this creative would be most appropriate in restaurants, bars, retail establishments that sell alcohol and publications targeting adult males.

This poster/print advertisement depicts a man wearing a reindeer hat as he is given a breathalyzer test. The double entendre headline implies that a too much holiday “spirit” may get you in trouble. Placement of this creative would be most appropriate in restaurants, bars, retail establishments that sell alcohol and publications targeting adult males.

This poster/print advertisement depicts an elf being subjected to a field sobriety test. The headline on this piece asks the reader to consider what will be said (friends, family, co-workers at the workshop) about them if they’ve been arrested for impaired driving (and the consequences). Placement of this creative would be most appropriate in restaurants, bars, retail establishments that sell alcohol and publications targeting adult males.

This poster/print advertisement depicts a man dressed in a Santa suit being placed into the rear of a police car. The headline reinforces that no amount of good cheer will be able to save you from the consequences of impaired driving. Placement of this creative would be most appropriate in restaurants, bars, retail establishments that sell alcohol and publications targeting adult males.