The intent of this Holiday promotional planner is to provide you with some earned media tools and marketing material templates you can tailor and distribute to fit your local needs and objectives while at the same time partnering with other states, communities and organizations all across the country on this promotional program.

This planner includes both Enforcement (Drunk Driving. Over the Limit. Under Arrest.) and Social Norming (Friends Don’t Let Friends Drive Drunk and Buzzed Driving is Drunk Driving) messaging and templates that you may choose from depending on whether or not you are planning to combine your promotion with an increased and highly-visible enforcement effort during the Holiday season.

While a significantly increased enforcement effort combined with aggressive marketing (such as the annual Drunk Driving. Over the Limit. Under Arrest national crackdown) can be most effective in achieving real results, we know this is difficult to sustain year-round - and promoting an enforcement message without any significant increase in enforcement presence runs the risk of ringing hollow with the public and the media.

Please select, tailor, and distribute this planner in a way that best fits your local situation and objectives.