Halloween 2010 |
Impaired Driving Prevention Campaign |
October 25 - 31, 2010 |
The intent of this promotional planner is to provide you with
marketing material, earned media tools, and marketing ideas that you
can distribute to fit your local needs and objectives while at the
same time partnering with other states, communities, and
organizations all across the country on this promotional program. It includes includes messaging and templates that you may choose
from to support your impaired driving initiatives surrounding
Halloween. The materials available to you can be used in several
capacities and are built on the message platforms:
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These materials also carry the taglines, "Don't let Halloween turn into a nightmare," a reference to both the spirit of Halloween and the possibility of arrest or crashes due to impaired driving, and "Please Designate a Sober Driver."
Please select, tailor, and distribute this planner in a way that best fits your local situation and objectives.
Click HERE for promotional materials in Spanish.
