Halloween 2009 Campaign Planner
Spanish Materials
Spanish Materials
The celebration of Halloween coincides with the Latin American celebration of Día de los Niños o Angelitos Muertos (Day of the Dead Children or Little Angels) and Día de los Muertos (Day of the Dead). These are observed between October 31st and November 2nd every year in many Latin American countries as national holidays (like Memorial Day in the U.S.). People take time off from work and gather to joyously celebrate among friends and family to remember and honor deceased loved ones and their lives. Some of the honoring rituals include serving the deceased’s favorite meals and beverages, including alcohol. Therefore this represents an excellent opportunity to remind Latinos of the dangers and consequences of driving impaired through a culturally-relevant holiday theme that celebrates life, and a planner tagline that clearly establishes what there is to gain: "Evita una pesadilla" (Avoid a nightmare). Recognizing Hispanics as a diverse group, the planner also incorporates the celebration of Halloween, which is so popular among younger Latinos.
Based on the campaign's slogan "Manejar Entonado es Manejar Borracho" (Buzzed Driving is Drunk Driving), this Spanish-language media planner provides communications tools and marketing materials, as well as ideas to raise awareness of the importance of recognizing when one is too impaired to drive safely. It also promotes alternatives to driving drunk, such as planning beforehand to have a designated sober driver, handing over the keys, or choosing public transportation. Please customize and distribute the materials according to the distinct needs of local communities and organizations.
