Tips on Using this Promotional Planner - HVE Planner en español
The intent of this promotional planner is to provide you with
marketing materials, earned media tools and marketing ideas you
can distribute to fit your local needs and objectives while at the
same time partnering with other states, communities and
organizations all across the country on this promotional program.
This planner includes messaging and templates you may choose from to support your impaired driving initiatives surrounding the National Enforcement Crackdown. The publications available to you can be used in several capacities and are built on the new message platform Drunk Driving. Over the Limit. Under Arrest. These materials also carry the tagline, "Cops are cracking down," which reinforces that law enforcement officials will be on the lookout and focusing attention on impaired drivers.
Please select, tailor and distribute this planner in a way that best fits your local situation and objectives.
This planner includes messaging and templates you may choose from to support your impaired driving initiatives surrounding the National Enforcement Crackdown. The publications available to you can be used in several capacities and are built on the new message platform Drunk Driving. Over the Limit. Under Arrest. These materials also carry the tagline, "Cops are cracking down," which reinforces that law enforcement officials will be on the lookout and focusing attention on impaired drivers.
Please select, tailor and distribute this planner in a way that best fits your local situation and objectives.
This poster/print advertisement shows a checkpoint where cops are stopping impaired drivers, with the focus being on automobile drivers. The message is in a format that mimics a summer blockbuster movie poster and, stresses that cops will be coming to your town/street to set up checkpoints. Placement of this creative would be most appropriate in casual dining restaurants, bars, establishments that sell alcohol and in publications targeting young adults.
This checkpoint message is in a format that mimics a
summer blockbuster movie poster and, stresses that cops will be coming
to your town/street to set up checkpoints. However, the focus is on
truck drivers. Placement of this creative would be most appropriate
in casual dining restaurants, bars, establishments that sell alcohol
and publications targeting young adults.
This checkpoint message is in a format that mimics a
summer blockbuster movie poster, stresses that cops will be coming
to your town/street to set up checkpoints. However, to broaden the
audience, the photo depicts both car and truck drivers. Placement of
this creative would be most appropriate in casual dining
restaurants, bars, establishments that sell alcohol and publications
targeting young adults.
This checkpoint message is delivered in a format that mimics a
summer blockbuster movie poster, stresses that cops will be coming
to your town/street to set up checkpoints. However, the focus is on
motorcycle drivers. Placement of this creative would be most
appropriate in casual dining restaurants, bars, establishments that
sell alcohol and publications targeting older adult males.
This poster/print advertisement shows an offender being placed into
a police car and the headline "Don't Get Cuffed & Stuffed" as a
reminder of the harsh consequences of impaired driving. Placement of
this creative would be most appropriate in casual dining
restaurants, bars, establishments that sell alcohol and publications
targeting young adults.
This poster/print advertisement shows a car that has been pulled
over by an officer and the headline "Get Out of Jail Free Cards
Don't Work in Real Life" makes an allusion to the popular board game
Monopoly. The message of this ad stresses that life is not a game
and that there are serious, real-world consequences for impaired
drivers. Placement of this creative would be most appropriate in
casual dining restaurants, bars, establishments that sell alcohol
and publications targeting young adults.
This poster/print advertisement shows a truck that has been pulled
over by an officer and the headline "Get Out of Jail Free Cards
Don't Work in Real Life" makes an allusion to the popular board game
Monopoly. The message of this ad stresses that life is not a game
and that there are serious, real-world consequences for impaired
drivers. Placement of this creative would be most appropriate in
casual dining restaurants, bars, establishments that sell alcohol
and publications targeting young adults.
This poster/print advertisement shows an offender who is being
cuffed by officers and will be brought to jail for impaired driving.
The headline reads "Nothing Sobers You Up Quicker than a Trip to
Jail" and, reminds
This poster/print advertisement shows a police officer circling an
area on the map that will be the target of law enforcement to stop
impaired drivers. The headline reinforces that cops will posted at
strategic locations and will be on the lookout for impaired drivers.
Placement of this creative would be most appropriate in casual
dining restaurants, bars, establishments that sell alcohol and
publications targeting young adults.
This poster/print advertisement is targeted toward motorcycle
drivers and, stresses that law enforcement is not only concerned with
stopping impaired drivers in cars. The headline on this ad is
specifically geared at the rider set, asking how handcuffs would
look with their gear. Placement of this creative would be most
appropriate in casual dining restaurants, bars, establishments that
sell alcohol and publications targeting older adult males.
This poster/print advertisement is targeted toward motorcycle
drivers and, stresses that law enforcement is not only concerned with
stopping impaired drivers in cars. The headline on this ad is
specifically geared at the rider set, asking how handcuffs would
look with their gear. Placement of this creative would be most
appropriate in casual dining restaurants, bars, establishments that
sell alcohol and publications targeting older adult males.
This poster/print advertisement is targeted toward motorcyclists and,
helps eliminate the myth that law enforcement is only concerned
with stopping impaired drivers in cars. The headline on this ad is
specifically geared at the mentality of the rider set and, stressesthat although they may have flexibility in driving through
bumper-to-bumper traffic, motorcyclists won’t be able to navigate through a checkpoint course while impaired. Placement of this creative would be most
appropriate in casual dining restaurants, bars, establishments that
sell alcohol and publications targeting older adult males.
This outdoor board shows an offender being placed into a police car
and carries the text "Don't Get Cuffed & Stuffed" as a reminder of
the harsh consequences of impaired driving.
This outdoor board shows an offender being placed into a police car and the headline "Cops are Cracking Down" as a reminder to drivers that police will be stepping up efforts to curb and catch
impaired drivers.
This outdoor board introduces the new logo and tagline for the
crackdown, and the footer stresses to viewers that cops will be
stepping up efforts to curb impaired driving.
This outdoor board introduces the new logo and tagline for the
crackdown, and the footer stresses to viewers that cops will be
stepping up efforts to curb impaired
driving.
