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The holiday season between Thanksgiving and New Year's is one of the deadliest and most dangerous times of the year due to an increase in impaired driving.
In fact, according to the National Highway Traffic Safety Administration (NHTSA), 1,201 people across America , just during the month of December 2005, were killed in highway crashes involving a driver or motorcycle operator with a BAC level of .01 or higher. In these crashes, 1,033 involved a driver with an illegal BAC level of .08 or above.
That is why NHTSA along with thousands of state and local law enforcement and highway safety agencies across the nation joined forces during the holiday season to crackdown on impaired drivers -- Drunk Driving. Over the Limit. Under Arrest. And always remember, Buzzed Driving Is Drunk Driving.
Don’t let your Halloween turn into a nightmare. More than 40 percent of the fatalities in motor vehicle crashes on Halloween night in 2005 involved a driver or motorcycle operator with a blood alcohol concentration (BAC) of .08 or higher, according to the National Highway Traffic Safety Administration (NHTSA). In fact, 41 percent of all highway fatalities across the nation from 6 p.m. on Halloween night until 6 a.m. the following morning in 2005 involved a driver or a motorcycle operator with a BAC of .08 or higher, which is illegal in every state.
During 2004, nearly 13,000 people were killed in highway crashes involving an impaired driver or motorcycle operator with an illegal blood alcohol concentration (BAC) of .08 or higher. The picture for motorcycle operators is particularly bleak. Forty-one percent of the 1,672 motorcycle operators who died in single-vehicle crashes in 2004 had BAC levels of .08 or higher.
That is why local law enforcement officials along with thousands of other law enforcement and highway safety agencies across the nation joined forces during August and the Labor Day holiday to launch an aggressive new crackdown on impaired drivers called: Drunk Driving. Over the Limit. Under Arrest.
July 4th is the second-most-deadly holiday period of the year – just behind New Year’s. In 2004, at least 253 people were killed in alcohol-related traffic crashes across America during the Fourth of July holiday period. Of those, 225 fatalities involved a driver, motorcycle operator or nonoccupant with a blood alcohol concentration (BAC) level of .08 and higher – the illegal limit in all 50 states, the District of Columbia and Puerto Rico.
Remember Buzzed Driving Is Drunk Driving. Designate your sober driver before the celebrations begin.
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Soccer is a very popular sport among Hispanics, and becoming more so among the younger generations in the Unites States. Thousands of people watch soccer games at home or at commercial venues. In many instances, these gatherings involve the consumption of alcoholic beverages and the combination of drinking and driving may result in many fatal crashes and injuries.
The Soccer World Cup media planner leveraged the opportunity provided by one of the greatest international competitions to put forth the message about impaired driving, but the posters can be adapted to reach Hispanic soccer fans throughout the soccer season in an effort to discourage them from driving while impaired by alcohol.
Impaired driving is a serious problem in the United States, killing thousands every year. In fact, the numbers are beginning to rise. In an effort to once again move the numbers in the right direction, the National Highway Traffic Safety Administration (NHTSA) promotes alcohol screening and brief intervention as one of three priority initiatives to help reduce driving while impaired (DWI) and to focus greater attention on the impaired driving problem.
Studies show that brief intervention is an effective way to change drinking and driving behaviors among problem drinkers. Assessing hazardous drinking habits and getting help to those who need it will go a long way in reducing the number of impaired drivers on our roadways.
St. Patrick’s Day has become a big night out for many Americans—particularly among young adults. But it has also become a dangerous night out on our roadways due to impaired drivers.
In 2004, 48 percent of all traffic fatalities that occurred during the evening of St. Patrick’s Day to the early hours of the following morning involved drivers with blood alcohol concentrations (BAC) of .01 and higher. Of those fatalities, a vast majority were crashes where the driver’s BAC was .08 or higher – the illegal limit in all states, including the District of Columbia and Puerto Rico.
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Super Bowl Planner
February 2006
You Fans Don't
Let Fans Drive Drunk
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Super Bowl Sunday is one of America's biggest and most entertaining national sporting events as friends and families gather to socialize and watch the big game. Yet, it is also one of the nation's most dangerous days on the roadways due to impaired driving.
Here you will find various marketing tools that allow you reach out to your target audiences and help combat the threat of impaired driving in your community.
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