Why Your Efforts Are Critical
National advertising. Press conferences. Speeches. Each year the national crackdown on impaired driving launches with high-profile events. And this year will be no exception. But to make the 2011 National Enforcement Crackdown a success, we need you. Your high-visibility frontline enforcement efforts will help to get more impaired drivers off the street, save more lives — and make the 2011 crackdown count.

Maximize Crackdown Success
Research shows high-visibility enforcement has reduced alcohol-impaired driving fatalities by as much as 20 percent. But to be effective, enforcement must be well implemented. A well-implemented enforcement campaign is (1) intense, (2) frequent, (3) visible, and (4) targeted.