Thought Starters for Holiday Activities

1. Work with local Latino grocers (tiendas), restaurants and bars to hang the posters in their public spaces.
   
   
2. Work with local driving schools, ESL schools (English as a Second Language), barbershops and check-cashing stores to hang posters for their Hispanic clientele to see.
   
   
3. Organize candlelight vigils with churches whose congregations are primarily Hispanic. Work also with churches to display a great number of snowmen to represent the number of impaired-driving deaths in your community. This helps to visually communicate the impact of fatalities caused by impaired driving each year.
   
   
4. Work with shopping malls or strip malls to decorate a Christmas tree with keys as ornaments with the message to designate a sober driver this holiday.
   
   
5. Work with local law enforcement and emergency medical staff to stage a mock car crash that would result from impaired driving--at a city hall or other location and invite Hispanic media to cover the story.